1. TCM goes glam
Traditional Chinese medicine solutions are being repackaged and rebranded for the new generation, many of whom didn’t always understand the uses of products with esoteric names and even more esoteric descriptions. But thanks to a wake-up call to the benefits of adaptogens, a key health trend in the last year, the world got woke that a lot of ingredients used in TCM—such as ginseng, holy basil, cordyceps, astragalus root and more—are pretty darned magical.
Local brand Check Check Cin sells packaged solutions that are simply labelled to combat issues like stress, fatigue, bloating or irritability using Chinese herbal remedies, while cult L.A juicery Moon Juice released a series of powdered “dusts” filled with adaptogenic herbs will improve your brain, sex drive and even beauty. Expect more examples to pop up in 2019.