Distinguished not only by its inventive function, Jaeger-LeCoultre's Reverso collection possesses an indelible style that makes it easily recognisable. Its signature rectangular all-steel—also available in gold or even a bi-metal case that featured a gold case with steel cradle—cases with soft edges project an aura that is both sleek and refined. The case is elevated by the gadroons strips, that have come to be characteristic of Reverso timepieces. This is then completed by the use of designs patterned after the Art Deco movement—with its use of sleek geometric shapes and stylised form, it was a representation of the modernity of its time. 

In another first, Jaeger-LeCoultre pioneered the use of a black dial with contrasting indexes on the Reverso (something that was unheard of in the 1930s). While the world of watchmaking was focused on the use of silvered dials back then, the Reverso series dared to be different. It wasn't soon before long that made to order dials of colour came to be a part of the Reverso series, with choices like bright red, chocolate brown, and even blue lacquer dials. It comes as no surprise that the Reverso would come in an array of iterations. Whether it was made into pendants or worn on a cordonnet bracelet, the Reverso signature design holds an undeniably unique presence. 

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The Jaeger-LeCoultre Reverso has been the canvas for increasingly ingenious complications over the years, but its enduring success also lies in the craftsmanship required to achieve this level of superlative watchmaking. 

There is no finer expression of the impeccable craftsmanship in Jaeger-LeCoultre Reverso timepieces than the pleasurable tactile feel of the reversible case gliding on its carriers into its satisfying lock. It is an elegance of function that can only be achieved through the meticulous work of the craftsmen that assemble these watches. In fact, the polished steel case back presented itself as a blank canvas rife with opportunities for customisation, which only added to the appeal of the Reverso. From Nicholas Hoult, actor and the marque's most recent ambassador to Amelia Earhart, the case's back has been a way to commemorate milestones with a customised design. 

As such, Jaeger-LeCoultre is one of the few watch Manufactures to have an in-house enamelling atelier, which as of 2016 has been folded into a vast studio of artisans, the Atelier des Métiers Rares, featuring artisans of various skills, from enamel artists to guillochage masters.

Innovation has always been a key part of the Reverso Story. This year alone marks a great milestone for the Swiss manufacture as they introduced the Reverso Hybris Mechanica Calibre 185 Quadriptyque, the marque's most complicated and technical watch to date. It not only honours its storied heritage but also features innovations across the many Reverso iterations. 

Made up of over 800 parts that create its movement, the Jaeger-LeCoultre Reverso Hybris Mechanica Calibre 185 Quadriptyque, can certainly be considered a pièce de résistance for the Reverso series. Not only does the timepiece possess four faces—made up of the two sides of the swivelling case and its cradle respectively—it boasts over 11 complications which include the tourbillon, a minute repeater, and an instantaneous perpetual calendar. It is truly a summation of the marque's innovations through the decades. 

Alongside the release of the Jaeger-LeCoultre Reverso Hybris Mechanica are the Reverso Duetto Medium and Reverso One Cordonnet Jewellery—timepieces that showcase the duo aesthetic expression proffered of all Duoface pieces. 

Beginning with the Reverso Duetto Medium, we see a tributary reimagining of the beloved Reverso Duoface, cut in a more slender case for casting a graceful silhouette. The beloved gadroons of the Reverso are jazzed up by the inlay of diamonds, bringing about a feminine and delicate appeal. Similarly, the Reverso One Cordonnet Jewellery shares its approach with the Duetto Medium but with a greater show of dexterous craftsmanship with diamonds set not only on the gadroons but also on its watchface, case and cordonnet bracelet. 

With such dazzling timepieces being created time and time again from its ingenious concept of a reversible case, it's little wonder that the Jaeger-LeCoultre Reverso has enjoyed its longevity and iconic status. 

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