The Hour Glass traces the evolution of timekeeping and the ascent of independent watchmaking.
Recently unveiled by The Hour Glass, The Persistence of Time is a deeply evocative film exploring the artistry of timekeeping and its enduring influence on contemporary watchmaking. From the earliest navigational triumphs to the revolutionary innovations of master horologist Abraham-Louis Breguet, the film traces the independent watch industry’s remarkable ascent across generations, celebrating the constant spirit of creativity and dedication to the art of mechanics.
Read more: Sicily on the wrist – Panerai Radiomir limited edition and the ticket to a luxury cruise
A journey to preserve and elevate mechanical heritage
As part of IAMWATCH 2024—a prestigious gathering of artisans and enthusiasts devoted to horology—The Persistence of Time has emerged as a defining highlight. The film seamlessly connects the essence of three core initiatives by The Hour Glass, all dedicated to safeguarding and promoting the craftsmanship of independent watchmaking.
Above The Persistence of Time | The Hour Glass
Among these initiatives is The Lives of Artists, an inspiring documentary series chronicling the arduous yet triumphant journeys of the visionaries who shaped the watch industry. Complementing this is The Persistence of Memory, an avant-garde digital exhibition celebrating 50 years of independent artisanal watchmaking—a virtual haven for connoisseurs eager to explore horology in depth.
At the crossroads of these endeavours stands The Persistence of Time, a poignant tribute to master artisans and their philosophies, encapsulating the dual spirit of tradition and relentless innovation that defines independent watchmaking.
Read more: When AI meets haute horology – What does the future hold for luxury watches?
A gathering of luminaries

Above Luminaries featured in The Persistence of Time. Photo: wowweekend
Reflecting The Hour Glass’s longstanding commitment to advancing watch culture, The Persistence of Time brings together some of the most distinguished voices in the industry. Featured luminaries include Alex Ghotbi, Aurel Bacs, David Rooney, Felix Baumgartner, Firmin Li, Jean Arnault, Kari Voutilainen, Maximilian Büsser, Michael Tay, Rémy Cools, Rexhep Rexhepi, Su Jia Xian and Wei Koh. Together, they explore the forces that have shaped, and continue to shape, the art of horology—revealing how time not only moulds the craft itself, but also influences our perception and appreciation of it.
Through these captivating films, The Hour Glass continues to forge a bridge between watchmaking, art and design—paying homage to the enduring cultural significance of perfection in every creation.
READ NOW
When watches become works of art in neutral tones
New masterpieces from Richard Mille and Ferrari – Performance meets iconic racing




