Cover (Photos: TAG Heuer)

Turn life into an adventure again with Super Mario accompanying you in this limited-edition Tag Heuer Connected collaboration

There's an adventure to be had with the new Tag Heuer Connected x Super Mario Limited Edition. Step out of your comfort zones with everybody’s favourite plumber, Super Mario, as he accompanies you throughout the day on this limited-edition Tag Heuer Connected smartwatch.

This horological creation combines luxury and sport, offering wearers a fun new way to get more active while feeling the thrill of achieving goals throughout the day.

How you might ask? Here are the ways how the Tag Heuer Connected X Super Mario Limited Edition will get you out and about.

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Above Feel connected to the adventurer in you with Mario by your side

A Pop Culture Icon

This collection takes inspiration from the active life of the titular character of the popular Super Mario franchise as well as the integrated approach from the Tag Heuer Connected smartwatch series.

Whether he is rescuing the princess, golfing or even playing tennis, Mario is always on the move. This makes him the perfect pop culture icon to be the star of the Tag Heuer Connected smartwatch collaboration with Nintendo.

“The inspiration for this collaboration came from our desire to gamify and bring excitement to our new wellness application and Super Mario instantly came to our minds,” said Frédéric Arnault, CEO of Tag Heuer.

Getting You Out The Door

The heart of this collection lies in action, rewarding wearers with 'unlockable' custom animations at different stages—inspired by the beloved easter egg concept in video games—as you inch closer to your step count goals. 

“The new hero watch face gives life to this iconic character and encourages users to get out there and be more active with this Super Mario limited-edition smartwatch, they can add a bit of fun and originality to their activities and wellness,” said Arnault.

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Aside from the fun features that will get you active, the watch features iconic symbols, such as the Super Mushroom and Super Star, from the Super Mario franchise on the bezel, the classic 'M' on the crown, as well as a Super Mario-themed redesign of the Orbital watch face. Word on the street is that the 2000-piece-only watch is all snapped up.  

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