Since Covid-19 has caused most of us to stay home to stay safe and be more conscious about social distancing when we leave the house, shopping for pleasure is one of the things we have to put on hold for the time being. However, IWC Schaffhausen has come up with a novel solution that allows you to shop in its boutique - without being physically there.
Welcome to its virtual reality (VR) boutique, where one gets the same experience of being in an actual boutique, from browsing the products to engaging in casual chit-chat with the salesperson, but from a safe distance.
“With the launch of our new virtual reality retail experience, the IWC Virtual Boutique perfectly embodies the brand’s DNA and offers a tailored online shopping experience," says Stanislas Rambaud, managing director of IWC South East Asia. "At a time where virtual connections are more frequent and accessible than physical ones, visitors can now enjoy the convenience and availability of an IWC experience, outside the traditional retail infrastructure.”