Cover Sincere Haute Horlogerie in Pavilion Kuala Lumpur champions independent watchmaking
Sincere Haute Horlogerie in Pavilion Kuala Lumpur champions independent watchmaking
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Located in Pavilion Kuala Lumpur, the boutique champions independent watch brands
Housing 17 independent brands, Sincere Haute Horlogerie (SHH) in Pavilion Kuala Lumpur is poised to be the go-to destination for those looking to level up their watch-collecting game. This is the space to discover some of the best in independent watchmaking, with brands like H. Moser & Cie., Cvstos, Christiaan Van Der Klaauw, Credor, Armin Strom, Louis Moinet and Parmigiani Fleurier, among others, jostling for attention.
Spanning over 5,000 sq ft, SHH boasts a street-facing facade with its own LED screens. Step inside and you’ll find a cosy and sophisticated space decorated with warm copper tones, mirrored surfaces, and plush carpeting. The watches are displayed like art pieces in a museum, with dedicated touch screens containing more information about the brands and the watches.
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The watches are displayed like art pieces in a museum
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Beyond the main space is a private lounge, complete with a bar, where one can peruse the precious wares without prying eyes. There is even an events space to host special exhibitions and masterclasses, just two of the activities that the boutique is planning as a treat to watch enthusiasts.
See also: This Edouard Koehn watch is a world timer with an alarm function
Above Private lounge
Private lounge
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On the upper level sits an exclusive dining venue that can host up to 16 VIP clients. Boasting its own working kitchen as well as an omakase bar, it aims to bring together epicurean art and the art of watchmaking.
In case you missed it: 4 Malaysian chefs on their perfect timepiece companion
Above Private dining space
Private dining space
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With already a presence in Singapore and Bangkok, the new SHH boutique in Pavilion Kuala Lumpur is also the biggest yet in the region.
“The SHH philosophy is about showcasing the latest and the best. Our timepieces are the heroes here, and it is our responsibility to engage, educate, and explain the craftsmanship and unique intricacies of these astonishing pieces,” enthuses Ong Ban, CEO of Sincere Fine Watches.
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Brian Cheong leads the watch (Tatler GMT) and jewellery content at Tatler Malaysia, combining sharp editorial insight with years of luxury lifestyle experience. A seasoned journalist in luxury watches based in Kuala Lumpur, Brian had previously helmed World of Watches, Men's Folio and Prestige Malaysia.
