The luxury Swiss watchmaker announced on March 18 that it plans to partner with Marvel and its merry band of superheroes
We can totally see an Audemars Piguet Royal Oak on Tony Stark/Iron Man but (spoiler alert!) with his demise at the end of Avengers: Endgame, who else can you imagine strapping on this modern icon? Thor? Peter Quill/Star-Lord? Doctor Stephen Strange?
Regardless, the Le Brassus watchmaker Audemars Piguet has revealed plans to collaborate with Marvel in the coming months. This has been a dream of CEO François-Henry Bennahmias for the last 15 years (sometime between the first Hulk movie starring Eric Bana and Iron Man) and it finally gained traction after he met Don Cheadle while standing in line at the Tony Awards. Cheadle portrays War Machine, a close ally of Iron Man, in the Avengers movies.
(Related: Why Did the CEO of Audemars Piguet Send His Staff For Military Training?)