Cover The Seamaster Diver 300M 007 Edition comes with either a striped Nato strap or a titanium mesh bracelet

Actor Daniel Craig co-designed the Seamaster Diver 300M 007 Edition with the world’s most famous intelligence agent in mind

It is no secret that the James Bond movie franchise is a money-spinning machine sought after by the world’s biggest brands, from Smirnoff and Heineken to Tom Ford. But while the association is to be shared among a wide variety of names, it is clear that agent 007’s debonair charm matches best with only a select few. Above his impeccable sense of style and refined drinking tastes, Bond is also known for his fast cars and gadgets. But truth be told, nothing is quite as essential to a secret agent’s work as a high-performance timepiece that acts as a crucial tool in life-threatening missions. What would the Secret Service agent, who was a commander of the Royal Navy, wear on his wrist? An Omega Seamaster makes a fitting choice.

Bond has worn various models from the Seamaster line since GoldenEye in 1995, when Pierce Brosnan first played the role. They include the Professional Diver 300M and subsequently, the Diver 300M Co‑Axial 41MM, Planet Ocean Big Size and Aqua Terra 150M Omega Co Axial 38.5MM, when Daniel Craig took over as the lead for Casino Royale in 2006.

Come April this year, however, a brand-new Seamaster will be seen on Craig’s wrist in the next Bond instalment, No Time to Die. What sets this watch, the Seamaster Diver 300M 007 Edition, apart from the previous ones worn by the character is that it has been designed with military needs considered, as well as participation from Craig and the movie’s producers. With his special James Bond knowledge, Craig helped the watchmaker understand the features needed to be built into the watch.

“When working with Omega, we decided that a lightweight watch would be key for a military man like 007. I also suggested some vintage touches and colour to give the watch a unique edge,” said the English actor. As such, the case and bracelet are crafted out of grade 2 titanium, while the dial and bezel are both made of aluminium and coloured an aged brown to simulate the look of a vintage watch.

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Engraved on the caseback is a series of numbers that follow the format on military-issue watches—“0552” is a naval code, while “923 7697” is the number for a divers’ watch. The letter “A” represents the fact that the watch has a screw-in crown, while the number “62” refers to the year of the very first James Bond film. As a finishing touch, the caseback is also emblazoned with the 007 gun emblem, marking it as a Bond timepiece.

When working with Omega, we decided that a lightweight watch would be key for a military man like 007. I also suggested some vintage touches and colour to give the watch a unique edge
Daniel Craig

The 42mm Seamaster Diver 300M 007 Edition, which will be part of Omega’s regular stable of watches and not just a limited-edition release, will be available this month, well ahead of the movie’s opening in April. On top of that, there is also something exciting for collectors: the Seamaster Diver 300M James Bond Limited Edition Set that comprises two Seamaster Divers—one in stainless steel and the other in yellow gold—appropriately encased in a sleek Globe-Trotter suitcase.

Both watches have a spiral-brushed black ceramic dial with a black PVD coating and a laser-engraved gun-barrel design—a nod to the iconic motif used in the opening sequence of most Bond films. They also conceal a secret feature within the Super‑LumiNova coating on the 10 o’clock index—the number “50”, a reference to the 50th anniversary of the 1969 Bond film, On Her Majesty’s Secret Service. This set is surely the ultimate collectible for a Bond fan, and for those who are more interested in the watches than the movie franchise, a solid addition to an Omega watch collection.