What does the modern collector want from watchmakers?
Clients are looking for models that have a longstanding DNA, a clear lineage and a heritage that’s been developed over time. The uncertainly of crisis mode means that clients are looking for reassurance. They’re looking for aesthetics that they’re familiar with and that are perceived as low risk. I think this gives people a sense of security when so many things are uncertain. There has also been a big shift from anything goes to a refocus on what should we wear, how should we consume, and are our spending habits sustainable?
Sport watches are also becoming increasingly popular...
This is a global trend, but we’ve really seen this take off in Asia, especially among younger consumers, who previously went for classic models. Now they’re developing their own sense of style and they aren’t as influenced by their parents’ generation. It’s not about obvious status symbols anymore, especially in mainland China. It’s about personal taste.
How is IWC accommodating these collectors’ needs?
We’ve integrated our in-house movements into all our main lines. We’ve revisited our Big Pilot’s Watch 43 and Chronograph 41 models to really make sure that we have something for first-time sports watch buyers. They are iconic, versatile and have been upgraded. Yes, they’re inspired by a pilot’s instrument, but they’re also very practical and modern.