Icons in Artistry: Rajo Laurel and Vania Romoff Reveal Their Creative Process
For Cartier, four main principles define what makes their designs iconic: the purity of lines, the accuracy of shape, precision in proportions, and intricate details. Put together, these create pieces that are both eternal and essential, distinct heirlooms that have sealed their place in the world of watches and jewellery.
Fashion designers Rajo Laurel and Vania Romoff likewise inject a piece of themselves into each piece they create, resulting in ensembles that are nothing short of iconic.
In creating his pieces, the concept is key for Rajo Laurel. “The aspects of concept and craft are very important to me,” he shares. “I think they go hand in hand in terms of what makes a successful project.” He has also fallen in love with the process of creating beautiful clothes, understanding just how they are able to make their wearer feel strong. “[Fashion] holds so much power, and really is modern-day armour,” Rajo expresses. “It’s a sense of protection and a sense of expression.”
In keeping in mind who he is creating his clothes for, he has been able to make and maintain a name for himself throughout the years. “I think, in order to last long, and to have a very healthy life in the creative industry is to build relationships—relationships that resonate truth, honesty, and passion,” says Rajo.
There’s a sense of romance to this approach, and it is a quality that resonated with him when conceptualising designs. “Romance and luxury, I feel that these also mirror what Cartier stands for,” Rajo reflects. “Their pieces have always connoted love, of timelessness and forever.” As his favourite Cartier pieces mark special moments in his life, so do the clothes he makes for his clients.
For Vania Romoff, becoming a designer was almost no question. Her mum and brother, and even her grandmother, were all working in the industry. “I grew up surrounded by fashion. Fashion to me is really in my blood.” Long immersed in the industry, Vania has learned to love each step in designing. “From picking out which fabric, and what techniques to use—it’s having to enjoy the entire process.” She enjoys creating new looks and pieces for every season while ensuring that they stand the test of time, exuding the same passion and enthusiasm that she has had since she first began.
The looks she creates are completed by accessories, and pieces by Cartier are a reflection of what’s at the core of her brand: timelessness and versatility. “Their pieces make me feel elegant, beautiful, and most importantly, empowered,” Vania shares. “I love every piece but my favourite I would say is the Trinity ring. If you look at it, there are three different kinds of gold but it’s all seamlessly designed into something so refined.” In a similar fashion, Vania infuses harmony into her craft and in turn creates looks that not only reflect her personality but also stand the test of time.
- PhotographyJOSPEH PASCUAL
- Make-UpTHEA DIOSNO
- HairPATTY INOJALES
- ProducerISABEL MARTEL FRANCISCO
- LocationCASA BELLA