In creating his pieces, the concept is key for Rajo Laurel. “The aspects of concept and craft are very important to me,” he shares. “I think they go hand in hand in terms of what makes a successful project.” He has also fallen in love with the process of creating beautiful clothes, understanding just how they are able to make their wearer feel strong. “[Fashion] holds so much power, and really is modern-day armour,” Rajo expresses. “It’s a sense of protection and a sense of expression.”
In keeping in mind who he is creating his clothes for, he has been able to make and maintain a name for himself throughout the years. “I think, in order to last long, and to have a very healthy life in the creative industry is to build relationships—relationships that resonate truth, honesty, and passion,” says Rajo.
There’s a sense of romance to this approach, and it is a quality that resonated with him when conceptualising designs. “Romance and luxury, I feel that these also mirror what Cartier stands for,” Rajo reflects. “Their pieces have always connoted love, of timelessness and forever.” As his favourite Cartier pieces mark special moments in his life, so do the clothes he makes for his clients.
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