At a time when the most prestigious brands are unveiling high jewelry collections, Swarovski is reaching out to women looking for audacity and optimism with its new jewelry collection. Landing in several distinct lines, this summer collection is rich in color and is inspired by nature, giving rise to various motifs.
Swarovski's Creative Director, Nathalie Colin, said in a statement: "Summertime for me means sun, vacation, travel and being able to wear more color! I have always embraced color, and it's a significant part of the Swarovski DNA. To add to a much-needed optimistic mindset, I wanted to go bright and bold to express joy, fun, love, and happiness with a brilliant rainbow-inspired collection!"