Austen Chu and Sean Wong, founders of WristCheck, open their first physical flagship shop in the Landmark Atrium
WristCheck, founded earlier this year by Austen Chu and Sean Wong, positions watches as “wearable stories”. The opening of their first shop yesterday, in Hong Kong’s glamorous Landmark no less, brings their previously online only experience offline.
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Chu, the influencer behind Instagram’s @horoloupe account, which has about 120,000 followers, moved back to his hometown of Hong Kong last summer after years spent living in Shanghai. “Buying or selling a watch should be as easy as buying or selling a car. But right now, it’s not,” he told Tatler in a 2020 interview. “Dealers aren’t very transparent when it comes to what a watch is worth, and what is their cut. At WristCheck, the buyer will know what the seller sold it for and they will know how much we, as a platform, are making from the transaction.”
His Landmark boutique will offer a selection of sustainable watch accessories and be used as a social space for watch get-togethers. The space itself boasts a modern and distinguished design, with a spacious 1,500 square feet to provide clients with a “luxury yet laid-back experience”.