Piaget pays tribute to six decades of forging time into lasting art

This newfound creative liberty would later crystallise in the 21st Century Collection. Here, Piaget reveals how technical prowess can breathe life into artistic expression, reframing the relationship between jewellery and the perception of time. Liberated from the constraints of a century of tradition, the maison embraced the vibrant energy of the era with the same spirit that animated the cultural icons of the 1960s. The collection introduced unexpected harmonies of depth, shape and hue—infused with a sensuality that defied formal rules while remaining anchored in the legacy of Swiss watchmaking.

A now-iconic trapezoidal silhouette became a hallmark of the maison, suspended from swinging sautoirs, fashioned into intricate bracelets, and often set with ornamental stones. These pieces emerged as the most celebrated works within the 21st Century Collection. Under the vision of pioneering designer Jean-Claude Gueit, these watches transcended their original purpose, becoming fluid expressions of form and freedom—capturing the spirit of an era that refused to be confined.

In 2025, Piaget expands the Swinging Sautoir and Hidden Treasures collections, taking individuality to a new level in the spirit of the 21st Century Collection. A dazzling array of decorative stones—rubies, turquoise, tiger’s eye—adorns the maison’s necklace watches, each piece suspended from Piaget’s signature hand-woven chains. The tradition of bracelet watches also continues, with a new design featuring a bold, concealed opal dial. The asymmetrical white gold case evokes the natural world, its textured surface shaped like waves sculpted by sun and wind. A second model, cast in rose gold, is finished with a snakeskin motif and a green enamel dial as its centrepiece.

Like the chain necklaces of the Swinging Sautoir, each Hidden Treasures creation is handcrafted by Piaget’s master goldsmiths, carrying forward a legacy built over generations. These are more than timepieces. The 21st Century Collection expresses a philosophy where technique exists to elevate artistry. Every creation is an ode to individuality, transforming timekeeping into a true statement of style. This bold reimagining of watchmaking continues to shape the modern identity of Piaget.

The debut of the Piaget Polo in 1979 marked a defining moment in the brand’s evolution. Until then, Piaget’s designs had been known for their distinct character—immediately recognisable even without a name. But the Piaget Polo broke new ground. Its identity was unmistakable, and for the first time, the maison introduced a watch with its own name.

Fashioned entirely in precious metal, the Piaget Polo distinguished itself from the crowd. Its signature gadroon pattern—alternating polished and brushed textures—flowed seamlessly from case to bracelet, creating a striking, sculptural silhouette. The yellow gold edition became a favourite, though the white gold version, now a rare treasure, continues to captivate collectors. It was—and remains—a masterclass in integration, where case and strap merge into a single fluid form, delivering a visual harmony that is nothing short of exquisite.

The Piaget Polo transcended convention, becoming a symbol of refined, sporting luxury that spoke to both men and women. It quickly graced the wrists of celebrities, tastemakers, and athletes—not merely for its reputation, but for the thoughtful artistry behind its form. For those who understood the nuance of design, the Piaget Polo was a discerning choice.

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In 2024, Piaget honoured this legacy by reviving the Piaget Polo 79 in yellow gold. A white gold version soon followed, rare and radiant, breathing contemporary life into a timeless silhouette. This newest chapter stays true to the original’s elegance while updating its aesthetic with a confident, modern edge—bringing a fuller, more expressive take on the watch’s sporty DNA.

Piaget continues to explore the fusion of form and shape, case and bracelet, jewellery and watchmaking.

Launched in 1989, the Aura stands as the pinnacle of this exquisite harmony. Initially introduced under the Piaget Polo line, the Aura elevated the seamless relationship between case and bracelet to a new height. Almost entirely set with diamonds—placed so precisely that their setting becomes invisible—the watch exudes the very aura its name evokes.

Within this radiant piece, Piaget houses a mechanical movement, showcasing its ability to unite horological expertise with avant-garde aesthetics. The result is a creation that defies expectation: a fusion of case and bracelet that seems to vanish at the touch, yet dazzles the eye with effortless brilliance. The Aura remains, quite simply, Piaget at its zenith.

In 2025, Piaget reimagines this icon with the Rainbow Aura, a tribute to the maison’s unrivalled command of gemstone colour. A delicate gradient of stones, each cut and chosen with exceptional care, wraps the wrist in a shimmering spectrum. With every flicker of light, Rainbow Aura turns time into a work of art—each gemstone a brushstroke in a painting that speaks to the imagination.

Throughout its history, Piaget has proven itself a master of transforming time into emotion, and function into form. This mastery is rooted not only in the maison’s eye for beauty but also in its deep conviction that lasting innovation begins with technical precision. In Piaget’s hands, timekeeping becomes more than a craft—it becomes a timeless gesture of art, where every generation is both a custodian of heritage and a spark for what comes next.

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