Luxury Swiss brand OMEGA returns as the Official Timekeeper of 2020 Olympic Games in Tokyo

During the 1932 Olympic Games, OMEGA served as the Official Timekeeper for every event with only 30 stopwatches. Since then, the brand has developed and produced some of the world's most advanced sports timekeeping equipment.

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Now, OMEGA's presence in Tokyo shows the brand's technological evolution throughout the years through stories and displays, proving how far OMEGA has come, from deciding medal winners with a chronograph to measuring units of time almost in the speed of light.

This year, for the 29th time, OMEGA is the Official Timekeeper of the Olympic Games.

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"The Olympic Games is about sports, and sports is about results. Without OMEGA, there are no results," President of the International Olympic Committee, Thomas Bach, says. "We have built a friendship with OMEGA and we are always excited about how OMEGA is driving timekeeping forward and adapting it to the new world we are living in. We have the same interests – to serve the athletes, to enrich their experience and enrich the experience of fans all over the world".

Soon, OMEGA will reprise its role at the Winter Olympic Games in Beijing, yielding results that will soon be part of history.