The relationship between Parmigiani Fleurier and Bugatti is 13 years long. It’s believed to be the longest-standing partnership between a watchmaker and an automobile marque in the market. The alliance has spawned various creations like the Bugatti Type 370, Bugatti Super Sport and Bugatti Aerolithe.
On Oct 24, Parmigiani unveiled the latest member of the family, the Bugatti Type 390, in Molshiem, France. (Molsheim is where the Bugatti headquarters is based at.) The watch takes inspiration from the Chiron—the French automaker’s latest thoroughbred—and is the brainchild of both the teams from Parmigiani and Bugatti.
“From the beginning, we knew that we shared the same vision in terms of innovation, reliability and ethics. Inspired by the philosophy underpinning the development of the Bugatti Chiron, the Bugatti Type 390 and its extraordinary mechanical movement represent a new chapter in this dynamic partnership,” said Parmigiani president Michel Parmigiani.
According to the watchmakers, who worked on the project, the watch was built from inside out. The team took creative reference from the 8-litre, 1500 horsepower, quad-turbocharged W16 engine of the Chiron, which comes in a mono block. After spending five years of research and development and collaboration with the Bugatti design team, the Calibre PF390 is born.