There is more to the Chanel J12 than meets the eye: The iconic timepiece sets new scores in the worlds of sportsmanship and fashion.
Where sports chic is concerned, Chanel sets the pace. Beyond its timeless elegance is an enduring spirit likened to that of an agile athlete. It is reflected in season after season of radical creativity and observation of Coco Chanel's sporting aesthetic. Combining speed and grace is the Chanel J12 watches, an icon in the worlds of watchmaking, fashion and athleticism.
Bearing design codes modelled after racing cars and yachts, the J12 comes to life with chassis clean lines, an elegant frame and indestructible materials that earned it a revolutionary status since its year 2000 debut. The J12 was created by the late Jacques Helleu, the maison’s artistic director, as a dedication to his love for automobiles and sailing. Named after the America’s Cup racing class, the J12 is destined for sporty greatness.
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Ahead Of Its Time
With its high-tech, black ceramic body, the glossy J12 was regarded as the first watch icon of the 21st century. In 2003, a white ceramic model was introduced, resonating Coco Chanel’s love for the clean colour, consummating its status as object of desire. On the wrist, the black or white timepiece commands elegance and masculinity at the same time, a dynamic design of contrasts.