The new OMEGA Seamaster Diver 300M is as suited to enjoying the high life as it is to exploring the ocean’s depths
OMEGA Focus
The longest-standing line in OMEGA’s product range, the history of the Seamaster stretches back to 1948. One of the most iconic diver’s watches of all time, the Seamaster was originally based on timekeepers OMEGA made for British servicemen in World War II.
Intended to not only function as an authentic underwater ‘tool watch’ but also a stylish timepiece that would hold its own in more urbane settings, the Seamaster has always embodied the perfect balance of form and function.
This combination of rugged functionality and masculine elegance made the Seamaster the ideal choice when, in 1995, the producers of the James Bond series sought a new watch for the latest 007. Costume designer Lindy Hemming remarked, “I was convinced that Commander Bond, a naval man, a diver and a discreet gentleman of the world would wear the Seamaster with the blue dial.”
So it was that, in GoldenEye, his first outing as the dashing British super-spy, Pierce Brosnan strapped on the OMEGA Seamaster Diver 300M that had debuted two years earlier. (It had immediately passed a rigorous practical test, accompanying Roland Specker during a world record freshwater free dive to a depth of 80 metres in Lake Neuchatel, Switzerland, in 1993.)
