Connery wore several brands as Bond, including Gruen and Breitling, but when he starred in Dr No (1962), the actor secured himself a place in watchmaking history with his Ref 6538.
The world’s first dive watch, Rolex's Submariner got an exciting revamp earlier this year and it's a sensible, as well as stylish, choice for the super spy.
In 1962, when Dr No was released, the Submariner was mostly worn by actual divers. Fast forward to today and Connery’s preference for what collectors have dubbed “The Big Crown” (due to the watch's enlarged crown, which doesn’t come with guards that protect the winding mechanism) has resulted in it becoming a cult classic.
Connery also wore Submariners in Russia With Love (1963), Goldfinger (1964) and Thunderball (1965). Remember Goldfinger’s opening scene when, while wearing a white tuxedo, Bond casually checks the time while planting barrels of explosives?
In 2018, Christie’s sold a Ref 6538 featuring a rare Explorer dial for an eye-watering US$1,068,500, making it the most expensive Submariner ever sold at auction, leaving no doubt that Connery’s watch legacy continues.
See also: Rolex Is Helping Cinema To Build Its Legacy