The first woman to lead Jaeger-LeCoultre has a set of values that mirrors that of the one they call the Watchmaker of Watchmakers
Sophistication. Artistic emotion. Expertise.
These words best describe Jaeger-LeCoultre, says Catherine Renier. “I like to associate these words to the brand, because we don’t just assemble pieces to bring out a watch, we do it from scratch, we build our calibre, we create—a 180-degree of know-how and expertise combined under one roof that have made who we are today, so that’s what we want to transmit to the public,” she tells Tatler Malaysia over tea at Banyan Tree Kuala Lumpur.
We met earlier this year to talk about the upcoming Watches & Wonders and the new novelties to be released by the maison. However, the global pandemic has caused the watch industry to rethink its strategy and proceeded to relaunch this event in an online platform on April 25th. By making this normally exclusive event virtually accessible, the world’s top watchmakers tapped into a larger audience, who immersed themselves in all types of presentations and in-depth digital interactions with luxury, handcrafted timepieces.
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A woman who cares about authenticity, heritage, craftsmanship, and experience, Renier shares this deep abiding philosophy with the Swiss maison she serves as its chief executive officer. These values are clearly seen through its marketing campaign ‘Home of Fine Watchmaking since 1833’, in which Jaeger-LeCoultre shows how it derives its spirit, creativity and identity from its birth home in Vallée de Joux where a team of watchmakers, engineers, designers and artisans work together to create fine watchmaking creations that have stood the test of time.
If you’re new to the world of Jaeger-LeCoultre, Renier urges you to first discover its signature collections. Referring to the Reverso, Master Control and Polaris, she says, “We have very strong collections that cater to different types," she says. “The Reverso is perceived well in Europe, but I would like to bring this icon more to the forefront in the Asian market. Today it’s known by connoisseurs and initiates, and I think there is a lot more for us to tell about this collection.”
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