Cover Rami Malek, Willow Smith, Troye Sivan, Maise Williams and Jackson Wang (Photo: Cartier)

Cartier has assembled a star-studded global community to celebrate the Pasha de Cartier watch launch this month

Cartier marks the launch of the new Pasha de Cartier watch collection with a campaign starring some of the biggest names in entertainment right now, namely Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang.

Originally created in 1985, the Pasha de Cartier watch was initially adopted by men before women started embracing the sporty timepiece. Since then, the watch has come to symbolise an extraordinary combination of style and function.

See also: Cartier Presents The Clash de Cartier Studio In Singapore

The new Pasha remains timeless but with a more contemporary feel to appeal to a new generation. The new Cartier campaign emphasises this point, with each personality chosen because of their unique talent and ability to forge their own paths to success. 

“We're thrilled to unveil this campaign and introduce these extraordinary talents to our diverse audiences around the world. Cartier is a pioneering house that is in constant creative exploration,” declares Arnaud Carrez, marketing and communication director of Cartier International. 

One of the key features of the new Pasha is a secret crown hidden beneath a blue sapphire or spinel chain crown cover. This additional element can be customised with your own initials. The timepiece is also equipped with the proprietary QuickSwitch system that allows you to change your straps easily. 

The watch is available in 35mm and 41mm in steel, gold as well as diamond-set and skeleton versions.

See also: Watches & Wonders 2020: Cartier Turns Old Watches Into New Again

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