Cartier marks the launch of the new Pasha de Cartier watch collection with a campaign starring some of the biggest names in entertainment right now, namely Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang.
Originally created in 1985, the Pasha de Cartier watch was initially adopted by men before women started embracing the sporty timepiece. Since then, the watch has come to symbolise an extraordinary combination of style and function.
The new Pasha remains timeless but with a more contemporary feel to appeal to a new generation. The new Cartier campaign emphasises this point, with each personality chosen because of their unique talent and ability to forge their own paths to success.
“We're thrilled to unveil this campaign and introduce these extraordinary talents to our diverse audiences around the world. Cartier is a pioneering house that is in constant creative exploration,” declares Arnaud Carrez, marketing and communication director of Cartier International.