SKYWRITER is part of IWC’s #B_ORIGINAL campaign for the new Pilot’s Watches collection launched during the Salon International de la Haute Horlogerie (SIHH) 2016 in Geneva.
That’s right. I’m guessing you never knew you wanted to be a skywriter, but I’m telling you -- you do and now thanks to a nifty little application from IWC Schaffhausen -- you can.
SKYWRITER is part of IWC’s #B_ORIGINAL campaign for the new Pilot’s Watches collection launched during the Salon International de la Haute Horlogerie (SIHH) 2016 in Geneva.
It’s simple enough: 1. head to the site (no downloads necessary), 2. choose from one of four planes, then 3. type out your sky message and 4. fly your plane along the guided path to write out your message in the virtual sky. 5. Share your messages via Facebook, Twitter, LinkedIn, Google+, WhatsApp, Weibo, and email or save it as an image to share on Instagram. 6. Do it again.
The digital age has brought consumers closer to watchmakers, even giving us an inside look into their manufacture.