1. The Name
‘Code’ is the acronym for Challenge, Own, Dare and Evolve, characteristics that define the spirit of Audemars Piguet. Meanwhile, ‘11.59’ is a reference to the minute before a new day begins, which is apt considering how the collection marks an exciting new chapter for Audemars Piguet.
2. The Motivation
For 46 years, Audemars Piguet has been riding on the fame of its iconic Royal Oak. The time feels right for a new collection that can offer a viable alternative to the sporty model but still showcases the manufacture’s 143-year savoir-faire in watchmaking. Which explains the magnitude of its debut: 13 references, six calibres (three are new) and five complications.