Jay Chou x Tudor
Role: Brand and #BornToDare campaign ambassador
Why him: Dubbed the King of Mandopop, Jay Chou is one of the few disruptors in Chinese popular music, setting the bar high for the starry-eyed singers that followed. For one, he doesn’t just sing but is also a prolific composer and producer who plays his own instruments, and often incorporates traditional Chinese instruments and musical styles into his contemporary compositions – think rap with er-hu. Breaking the mould further, Chou has even gone behind the camera, directing his own music videos as well as the movie, Secret, a Golden Horse Awards nominee for Outstanding Taiwanese Film. All of which certainly make him the best candidate to embody Tudor’s #BornToDare spirit.
In good company: Lady Gaga and David Beckham are also Tudor’s brand ambassadors.
Spotted on his wrist: In the ad campaign, Chou wears his favourite Tudor 1926 watch.