Dior has quietly proven itself to be a master of horology by producing exceptional watches with innovative details and creative movements. The Grand Bal watch, which made its debut in 2011, is a good example. Inspired by Christian Dior’s first haute couture show back in 1947, the model is designed to emulate the flow of Monsieur Dior’s ethereal ballgowns draped in soft satin, light-woven faille and taffeta.
“The ball gown makes you dream and must make you a dream woman,” the designer famously once quipped.
Enter Dior’s new Grand Bal Couture “Created-to-Measure” service, which enables watch wearers to customise their Grand Bal timepiece—with 20 million possible outcomes. The new offering allows clients to choose from various case materials, diamond and gemstone adornments, dial and rotor colours, straps and more.
Shimmering thread, delicate net, bird feathers—including peacock plumage—and precious materials such as malachite, opal and pearl are on offer. The selection of materials is so far-reaching that Dior presents examples of what can be chosen using a multi-drawer leather cabinet.