Hong Kong-based Zoe Abelson grew up surrounded by luxury timepieces but she didn’t start collecting until she discovered the auction block
Zoe Abelson lives for vintage watches. The 31-year-old collector manages the Instagram account @watchgirloffduty and is a senior client advisor at WatchBox, an e-commerce platform that sells pre-owned luxury timepieces. She’s based in Hong Kong and has worked in an industry that’s dominated by men for almost a decade.
“People ask me what it’s like being a woman who works with watches, but I thrive in masculine environments,” she tells me. “My mom said, ‘You’re going to find yourself a husband within the first week.’” Ten years later and Abelson’s still single. “I’ve not met a single guy who I’d like to date from this industry,” she laughs. “At the end of the day, watch nerds are watch nerds!”
Abelson’s authenticity is refreshing and much-needed in a world that’s known for its formality and (dare I say?) snobbery. When we first meet, she’s drinking coffee in the lounge of Tatler House, Tatler’s club-like outpost in Hong Kong’s The Upper House hotel. She’s in a one-shoulder black top, which she wears with white linen trousers and a dragon-shaped leather belt that belongs to her mother. On her wrist is a vintage stainless-steel Jaeger-LeCoultre Grande Reverso Day & Night. “This is the first watch I bought for myself,” she says, “and I actually got it off Instagram.”
She points to another Jaeger-LeCoultre: a delicate key pendant watch. “I bought that off Instagram too.” Abelson saw something similar on A Collected Man, an e-commerce platform for pre-owned watches. “I died over it, but it sold within seconds,” she recalls. “I commented on the page saying how disappointed I was and, about a year later, I got a direct message from a stranger on Instagram saying, ‘Hey, I saw your comment. I have two and would love to sell you one.’ I couldn’t believe it. I hadn’t been able to find one anywhere.”
Abelson has about 15 watches in her collection, of which half are family heirlooms. Born in Manhattan, she lived for much of her childhood in neighbouring Westchester County. Her father and grandfather ran a successful real estate company in New York. “I grew up surrounded by family who wore really nice watches, but I never thought anything about it,” she says. None of her family members were serious collectors, but they would buy watches as gifts. “My mom was given a watch by her mother-in-law to celebrate her engagement to my father. It’s an amazing Rolex Datejust with a Tiffany dial.” Her mother also owned a yellow gold Panthère de Cartier and her father wore a two-tone Rolex Oyster Perpetual Datejust.
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