Why did you decide to launch your own watch brand?
As a collector, you always want something different but you realise that in recent years, what you want don’t really exist anymore. For me, what’s lacking is something that’s simple and original but with hidden complexities. Something that is properly thought through and not just slapped on for bragging rights. Something that is technically interesting but not so busy that it doesn’t fulfill its primary function as a watch.
We don’t need to wear a watch these days; we wear a watch because it makes us feel good. But you also don’t want to have to go and beg a dealer to allocate you a piece by paying premium price and then wait three years for it. That’s not a nice feeling for the customer.
To build a new watch brand, and a Malaysian one at that, from scratch is rather ambitious. Why did you decide to take this route?
It would be disingenuous to take on a defunct brand. We’ve seen enough of that and how they are often stretched in terms of credibility.
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Who are MING created for?
MING fills the gap between a run-of-the-mill entry-level piece and when you’re not quite ready yet to spend a silly amount of money on a super-luxurious watch.