Lucerne Watch Week 2026
Cover A grand welcome to Lucerne Watch Week 2026 (Photo: courtesy of Lucerne)
Lucerne Watch Week 2026

This year’s Lucerne Watch Week assembled 16 of the world’s finest in horology, each showcasing their creations of the past year and beyond

No doubt, the Watches and Wonders event in Geneva, Switzerland is the preeminent setting of haute horlogerie; but for over seven days, the world’s finest timepieces had a temporary home in the Philippines. Held from July 1 to 7 at the Ayala Museum, Lucerne Watch Week gathered 16 revered names in watchmaking, each bringing their most exciting creations for enthusiasts to appreciate, peruse and admire.

“We are proud to welcome 16 of the world’s most respected watch maisons under one roof,” said Lucerne managing director Vohne Yao during his opening remarks. “Together, they present not only their latest 2026 novelties, but generations of artistry, technical mastery and timeless excellence.”

“We continue to grow a passionate community united by craftsmanship and excellence,” Lucerne managing director Mark Yao added. “Welcome to Lucerne Watch Week 2026. Enjoy the rest of the exhibit and I hope you’ll find some pieces...that will take your breath away.” Those words were a promise, as there were plenty of timepieces that undoubtedly deserved a generous amount of appreciation and attention.

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Lucerne Watch Week 2026
Above Lucerne Watch Week 2026 was held from July 1 to 7 at the Ayala Museum (Photo: courtesy of Lucerne)
Lucerne Watch Week 2026

Participating were Blancpain, Breitling, Chopard, Girard- Perregaux, Glashütte Original, Grand Seiko, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Longines, Norqain, Panerai, Parmigiani Fleurier, TAG Heuer, Tudor and Zenith. Each brand had a dedicated area, allowing visitors the opportunity to hold the exquisite pieces in their hands.

However, the most difficult part about Lucerne Watch Week was knowing where to start. Going through 16 displays is a tall task, especially if each and every eye- catching piece is constantly vying for undivided attention. It was a nice problem to have, however. Here are a few that caught our eye.

Grand Seiko

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Grand Seiko SLGB023G Spring Dive UFA Ushio 300
Above Grand Seiko SLGB023G Spring Dive UFA Ushio 300 (Photo: courtesy of Lucerne)
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Grand Seiko SLGB023G Spring Dive UFA Ushio 300
Above The distinct gradient wave dial (Photo: courtesy of Lucerne)
Grand Seiko SLGB023G Spring Dive UFA Ushio 300
Grand Seiko SLGB023G Spring Dive UFA Ushio 300

Grand Seiko stood out with the Spring Dive UFA Ushio 300 Diver, their smallest diver’s watch to date. Once more, it has found that fine line between robustness and functionality. UFA, which stands for “ultra fine accuracy”, is not hyperbole. Inside is the Calibre 9RB1, which boasts an annual accuracy of just +/- 20 seconds. This has been achieved by sealing the crystal oscillator within, thereby minimising the influence of external factors such as temperature and electrical noise. Visually, it captivates with its gradient ushio (tide) dial, reminiscent of the waves found around the Japanese archipelago, which have become integral to the country’s art and culture.

IWC Schaffhausen

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IWC Schaffhausen Pilot’s Vertical Drive Venturer
Above IWC Schaffhausen Pilot’s Vertical Drive Venturer (Photo: courtesy of Lucerne)
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IWC Schaffhausen Pilot’s Vertical Drive Venturer
Above The Vertical Drive Venturer leans of the futuristic side (Photo: courtesy of Lucerne)
IWC Schaffhausen Pilot’s Vertical Drive Venturer
IWC Schaffhausen Pilot’s Vertical Drive Venturer

While I expected to spend an unreasonable amount of time admiring the Le Petit Prince models of IWC Schaffhausen, I found myself drawn to the Pilot’s Vertical Drive Venturer, whose name alone evokes imagery of some experimental spacecraft. Its white rubber strap and minimalist bezel only reinforce its visual identity. It is purpose-built for use in zero- gravity, but at first glance, one might ask, “Where’s the crown?” In its absence is an innovative rotating bezel system that operates all the watch’s functions and is operable by astronauts wearing gloves. This unique winding system allows it to operate on Earth and in space.

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Longines

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Longines HydroQuest
Above Longines HydroQuest (Photo: courtesy of Lucerne)
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Longines HydroQuest
Above Longines HydroQuest offers functionality and comfort (Photo: courtesy of Lucerne)
Longines HydroQuest
Longines HydroQuest

Since 2007, the HydroConquest from Longines has embraced its status as a diver’s watch in its own unique way, fusing functionality with a restrained appearance. At Lucerne Watch Week 2026, the Maison featured three additional references with Milanese mesh bracelets crafted from stainless steel. This adds considerable comfort to the wearer while retaining its understated refinement. Inside beats the in-house calibre L888.5 with a power reserve of 72 hours.

Norqain

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Norqain Freedom Chrono Enjoy Life “Sprinkles”
Above Norqain Freedom Chrono Enjoy Life “Sprinkles” (Photo: courtesy of Lucerne)
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Norqain Freedom Chrono Enjoy Life “Sprinkles”
Above Norqain encourages you to enjoy life through its sporty and playful pieces, such as the Norqain Freedom Chrono Enjoy Life “Sprinkles” (Photo: courtesy of Lucerne)
Norqain Freedom Chrono Enjoy Life “Sprinkles”
Norqain Freedom Chrono Enjoy Life “Sprinkles”

A relative newcomer to the scene, Norqain leverages its fun and sporty aesthetic to attract watch enthusiasts. The “Ice Cream” watch is a crowd favourite, and it has sweetened the deal with a new topping. Available in a strawberry or blue raspberry dial, the Freedom Chrono Enjoy Life “Sprinkles” is based on their catalogue’s Freedom 60 Chrono. Like its predecessor, a small ice cream cone is shown on the aperture between four and five o’clock. It is a whimsical energy seldom seen in haute horlogerie, and one that is sorely needed.

Panerai

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Panerai Luminor 31 Giorni PAM01631
Above Panerai Luminor 31 Giorni PAM01631 (Photo: courtesy of Lucerne)
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Panerai Luminor 31 Giorni PAM01631
Above Durability and legibility remain key components of the skeletonised Panerai Luminor 31 Giorni PAM01631 (Photo: courtesy of Lucerne)
Panerai Luminor 31 Giorni PAM01631
Panerai Luminor 31 Giorni PAM01631

As a manufacture that began by creating military-grade watches, Panerai considers legibility an important element. One might expect issues in reading the skeletonised Luminor 31 Giorni PAM01631, but as it turns out, this isn’t the case. Durability, clarity and performance remain tenets they abide by. The newly developed hand-wound P.2031/S calibre comprises 276 components, including four mainspring barrels that bestow it with a staggering power reserve of 31 days. The remaining energy level is displayed through a curved indicator, alongside a polarised date disc at the three o’clock window.

TAG Heuer

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TAG Heuer Monaco Evergraph
Above TAG Heuer Monaco Evergraph (Photo: courtesy of Lucerne)
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TAG Heuer Monaco Evergraph
Above The main highlight of the manufacture at Lucerne Watch Week 2026, the TAG Heuer Monaco Evergraph (Photo: courtesy of Lucerne)
TAG Heuer Monaco Evergraph
TAG Heuer Monaco Evergraph

The TAG Heuer Monaco Evergraph is the brand’s headline timepiece, and they’re rightly proud of what they’ve created. Inside beats the in-house Calibre TH80-00, running at a frequency of 5 hz with a 70-hour power reserve, is built in a square shape specifically to fit the case. The chronograph function is nothing short of a triumph: rather than the traditional column-wheel or cam-and-lever architecture, the brand simplified the movement down to only what’s completely necessary, cutting out as much wear-and-tear as possible. It employs a bistable mechanism to start, stop and reset the chronograph—which sounds far simpler than its name might suggest.

Tudor

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Tudor Monarch
Above The Tudor Monarch (Photo: courtesy of Lucerne)
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Tudor Monarch
Above Tudor Monarch at Lucerne Watch Week 2026 (Photo: courtesy of Lucerne)
Tudor Monarch
Tudor Monarch

There were no second thoughts about what I wanted to see most at Tudor. The Monarch recalls the early models of the Maison’s catalogue, but it is undeniably modern. The most visually striking part about it is that dial: the dark champagne colour and ever-so-subtle vertical brushing give it a tactile feel even without touching it. The indicators in the upper half are Roman numerals, while those in the lower half are Arabic numerals. However, this is where its old-world charm ends and the contemporary begins: inside is the calibre MT5662-2U, certified by the Official Swiss Chronometer Testing Institute (COSC) and the Swiss Federal Institute of Metrology (METAS).

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Tobias Jared Tomas
Associate Editor for Branded Content and Tatler GMT, Tatler Philippines
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Tobias Jared Tomas

About

Tobias wants to write things that make people think, laugh, and reflect. He’s especially proud when he can sneak in a cheeky pop-culture reference or a pun in his titles and articles. 

He possesses a deep love of history, resulting from years of books, games, and museum visits. It was this fascination with the human endeavour that fostered his love of writing, spanning genres, tones, and moods. He one day hopes to write a novel—he just hasn't decided on a genre yet. A certified homebody, you'll often find him on the computer he built himself, binge-watching Seinfeld or House, playing his favourite gacha game, or reading a book.

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Tobias is a features writer that specialises in branded content. Reach out to him at tobias.tomas@tatlerasia.com.