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Longines and Tatler hosted an intimate preview of the Mini DolceVita 2024 novelties at the Longines boutique at The Exchange TRX
In honour of Mother’s Day 2024, an intimate group of 30 ladies gathered at the stylish Longines boutique at The Exchange TRX for an exclusive evening preview showcasing Longines’ Mini Dolcevita 2024 novelties. A celebration of exquisite craftsmanship and quiet luxury elegance, the invite-only event hosted by Tatler and Longines was specially curated to pamper a select group of stylish mothers through various in-store activities, including live sketching, a hand pampering session by La Prairie, and bespoke floral bouquet arrangements.
See also: Matthias Breschan, CEO of Longines, on building the next chapter
The event kicked off with light refreshments as familiar faces like Mereen Teo, Norashidah Wahab, and Elizabeth Thea were invited to try on the latest watches from the stylish Mini Dolcevita collection, exuding confidence, contemporary elegance and quiet luxury.
Upon receiving welcome drinks and canapés, each guest was treated to personalised attention from the Longines team who were ready to answer questions about the new novelties and recommend timepieces based off the ladies preferences and unique style.
Guests were also able to take home a hand-sketched portrait of themselves by a sketch artist and take a short break from browsing to enjoy a well-deserved hand pampering session with La Prairie skincare products.
See also: Tatlergram: How did Tatler friends celebrate Mother’s Day 2024?
The evening was made especially memorable at the custom-built flower counter in the store, where ladies could select their favourite stalks and have a bouquet arranged on the spot. Stylish guests like Zura Zabidi, Pauline Gan and Sisdaa Roslan were sure to capture these memorable moments on camera against the luxe and cosy setting of the Longines boutique.
Credits
Photography: Fady Younis






















