Updated April 9, 2018
Jake Gyllenhaal has landed himself a new role, this time as the face of Cartier's Santos de Cartier watch.
"Integrity, dedication and boundless curiosity: Jake Gyllenhaal embodies the Santos de Cartier man," read a Cartier statement addressing the news. "A man who commits utterly and does nothing by halves. A man who defines fearless as honest and true to himself."
The campaign takes the form of a short film inspired by pioneering aviator and friend of Louis Carter, Alberto Santos Dumont. British director Seb Edwards was responsible for bringing Dumont's never-ending pursuit of pushing the boundaries to life, capturing his free spirit and taste for adventure in the 60-second film.