Jaeger-LeCoultre kicks off 2018 announcing the British actor as the new brand ambassador.

1. An affair to celebrate

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Above Diego Luna, Benedict Cumberbatch, Geoffroy Lefebvre & Jing Boran at the Jaeger-LeCoultre Polaris Gala at SIHH 2018 (Photo: Jaeger-LeCoultre/Facebook)

Swiss watchmakers Jaeger-LeCoultre proudly welcomed British actor and Academy Nominee Benedict Cumberbatch as the new global brand ambassador, who attended the VIP gala hosted by Jaeger-LeCoultre at the Salon International de la Haute Horlogerie (SIHH) in Geneva this month.

 See also: Jaeger-LeCoultre Presents Kavita Sidhu And Roberto Guiati In ‘A Time To Love'

2. A brand-new face

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Above Photo: Courtesy of Getty Images

The new brand ambassador's role fits his sophisticated and active lifestyle, his acting achievements and his noteworthy charitable endeavours. 

“Being a great watchmaking enthusiast I am delighted to be associated with such an outstanding watch manufacture as Jaeger-LeCoultre and to be visiting the Manufacture in the Vallée de Joux in January,” the ‘Dr Strange’ star said. 

3. Master of the silverscreen

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Above Jaeger-LeCoultre's Master Ultra Thin Perpetual (Photo: Courtesy of Jaeger-LeCoultre)

Benedict’s character in the film 'Dr Strange' wears a Jaeger-LeCoultre Master Ultra Thin Perpetual engraved watch which plays an actual part in the movie’s plotline.    

Read also: Director Stephen Frears To Receive The 2017 Jaeger-LeCoultre Glory To The Filmmaker Award

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