We highlight some of the most interesting timepieces to result from watchmaker Hublot’s ongoing collaborations with artists and creative thinkers
Hublot Focus
Cutting-edge Swiss watchmaker Hublot operates according to a philosophy of ‘The Art of Fusion’. The ‘fusion’ element is embodied in the brand’s use of innovative and unexpected materials alongside more standard precious metals, and the virtuosity of its forward-thinking yet traditionally inspired in-house movements.
Meanwhile, ‘art’ is evident not only in Hublot watches’ craftsmanship and uncompromisingly contemporary aesthetics, but also, in the company’s deep appreciation for and frequent collaborations with leading artists and notable creatives from various fields.
According to Hublot’s chairman, Jean-Claude Biver, “Unlike technology, art never becomes obsolete. A painting by Matisse or Renoir may not be liked by the new generation but it can never be obsolete.”
Thus, artistic collaborations bring a sense of timelessness to Hublot’s timepieces—a fusion of the new and the perennial. “Fusion is life. It’s a philosophy. A concept so simple that it is child’s play. Therein lies the key to success: innovation which reveals this self-evident premise,” Biver says. “From time immemorial, the greatest achievements have grown out of the simplest ideas.”
These are a few of the most outstanding timepieces to have resulted from Hublot’s ongoing interplay with the world of art, design and imaginative self-expression.
Tristan Eaton & Hush
The most recent Hublot Loves Art collaborations, timepieces representing the United States’ east and west coasts’ fixations on Fortune and Fame—respectively created in partnership with leading street artists Tristan Eaton and Hush—were presented in Geneva earlier this year. Creative studio chief, cult toy designer and prolific aerosol muralist Eaton handled east coast, fortune-themed duties.
His Classic Fusion Bronze chronograph takes a cue from Wall Street’s iconic Charging Bull sculpture with its brushed-bronze case finish, polished gold-plated appliques adorning the dial, and collage of financial-themed imagery on the case back.