Djibril Cissé, who played for France in the 2002 and 2010 FIFA World Cup, has been a fan of the Corum Bubble for more than 15 years
It was in 2002 that Cissé first laid eyes on a Corum Bubble watch with its distinctive domed sapphire crystal. It had an image of the playing card’s Joker on the dial.
“I saw it in a dealership in France. I loved the design right away; it was very unusual and cool,” he shares.
In a way, Instagram brought Cissé and Corum together
With close to one million followers on Instagram, Cisse’s occasional posts on his favourite Bubble eventually caught the eyes of Jérôme Biard, CEO of Corum.
“I knew that he was a collector with a very sophisticated taste. He wanted to get in touch with us and so did we. So we met in Lausanne with the shared desire to create something together,” Biard reveals.
Also see: Farah Ann is the new Friend of Corum SEA