The watch you select often says a great deal about you. Here, we examine what makes these quintessential personality types tick
The Jetsetter
Watch: A Lange & Söhne
You may not have zoomed off anywhere (except via Zoom) for a good six months now, but you still operate in multiple time zones, and your watch is the essential tool that facilitates doing so. Co-ordinating contact with your businesses in Sydney, Singapore, Seattle and Sao Paolo, your wife in London, girlfriend in Lisbon, psychotherapist in Los Angeles and money-launderer—sorry, private banker—in Lucerne...it’s enough to make your Lex Luthor-smooth head spin. A glance at the Lange 1 Time Zone keeps you grounded.
The Dealmaker
Watch: IWC Schaffhausen
A date? Haven’t had one of those in years. (Whatever. Relationships are for suckers.) So why would you need the date on your timepiece? You’re all business, no pussyfooting around, screw the small-talk, pal. Just give me the essentials, OK? Cut to the chase, be concise, tell me what the situation is. Tell me what frickin’ time it is. Let’s make it clear—every second counts. Look at my Portugieser 40 mm in yellow gold, man. See here, the clock’s ticking. We gotta deal or what?
See also: Editor's Picks: 4 Luxury Watches You Should Have In Your Collection
The Influencer
The Watch: Tag Heuer
Oh my goodness you guys, how ARE you? I can’t WAIT to tell you about my latest project, we’ve been working on this one for months and I am SO excited to finally reveal it to you ALL! So, this is my new watch, OK? The Aquaracer Automatic 32 mm. I know, RIGHT? So shiny. And it doesn’t just look PRETTY, it also tells you the time, so you can schedule your posts for maximum engagement! Yay! Plus, it’s totes waterproof, which means no worries while shooting those all-important poolside bikini pics. AMAZE, yah?