Jaeger-LeCoultre’s Heritage Gallery is dedicated to preserving and showcasing our brand’s legacy. Housed in the oldest building of our Vallée de Joux manufacture, the space was refurbished in 2017. Aged archives and documents line the shelves of this museum, as do some of Jaeger-LeCoultre’s most iconic timepieces, most of which date from the 1920s to the late 1980s. We were able to buy back most of them through auction houses.
I’ve been with Jaeger-LeCoultre for over 20 years and in that time hundreds of vintage watches have been displayed at our Heritage Gallery. There is, however, one yellow gold model from the 1980s that will always be important to me. It is the smallest and thinnest Reverso ever made thanks to quartz technology, which revolutionised the industry in the 1970s and meant watches could be powered electronically, with no moving parts at all.
Only one picture remains of this timepiece, and it has been exactly ten years since the watch left our manufacture for good. A solid gold timepiece isn’t something that’s made every day, so we were very lucky to be able to purchase it from an auction house in 1991 when we were celebrating the 60th anniversary of Reverso. It’s so rare that it’s the only one of its kind that we’ve been able to display in our Heritage Gallery.
So, what happened? Well, years later when we were celebrating the 80th anniversary of the Reverso, we had a request from a costume designer who was looking for a watch for award-winning actress Meryl Streep to wear in The Iron Lady (2011). It was a highly anticipated biographical drama film based on the life and career of Margaret Thatcher, the first female prime minister of Britain. The brief was that the watch had to have been made between the 1960s and 1980s, so we proposed this special yellow gold Reverso.
See also: May 2021: What's New In Watches
