Do shop blindly
Anti-intuitively, some of the most sought-after watches are also the ugliest. On many ultra-collectible grails, you’ll find execrable typography that appears directly lifted from the 1980s signage on a wannabe-fancy kebab shop in an insalubrious London suburb. You’ll see colour schemes seemingly inspired by the worst automotive eyesores from Pimp My Ride. (Combining ghastly all-caps Lucida Calligraphy text and retina-searing cloisonné enamelling, Patek Philippe’s Ref 5131 commits both these sins, yet remains an auction record setter.) You’ll witness crimes against good taste that would make even a dictator’s home decorator wince. But if the resale value is guaranteed? Close your eyes, hold your nose and go with it.