Hugh Jackman and Isabeli Fontana at Montblanc
Cover Hugh Jackman and Isabeli Fontana at Montblanc

Judging from the stream of celebrities passing through the halls of Geneva Palexpo, you’d think that this was a major Hollywood red carpet event. What took place instead was the 29th Salon International de la Haute Horlogerie—better known as SIHH 2019—the annual luxury watch fair comprising some of the most renowned historical brands including Cartier, Vacheron Constantin and A. Lange & Söhne.

Montblanc’s global brand ambassador Hugh Jackman stopped by its booth, while Nicholas Hoult and Amanda Seyfried got some watchmaking lessons at Jaeger-LeCoultre. Michael B. Jordan and Hu Ge were spotted at a pre-SIHH dinner at Piaget's manufacture before visiting its booth the next day.

Scroll through the gallery above to see all the celebrities who made SIHH 2019 a star-studded affair.

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Photo 1 of 18 Hugh Jackman and Isabeli Fontana at Montblanc
Photo 2 of 18 Lawrence Wong at Montblanc
Photo 3 of 18 David Gandy at Montblanc
Photo 4 of 18 Amanda Seyfried at Jaeger-LeCoultre
Photo 5 of 18 Nicholas Hoult at Jaeger-LeCoultre
Photo 6 of 18 Daniel Brühl at Jaeger-LeCoultre
Photo 7 of 18 Bradley Cooper at IWC Schaffhausen
Photo 8 of 18 Awal Ashaari and Scha Alyahya at IWC Schaffhausen
Photo 9 of 18 Karolína Kurková at IWC Schaffhausen
Photo 10 of 18 Chang Chun-ning at IWC Schaffhausen
Photo 11 of 18 Ronan and Storm Keating at IWC Schaffhausen
Photo 12 of 18 Dev Patel at IWC Schaffhausen
Photo 13 of 18 Adriana Lima at IWC Schaffhausen
Photo 14 of 18 James Marsden at IWC Schaffhausen
Photo 15 of 18 Michael B. Jordan at Piaget
Photo 16 of 18 Hu Ge at Piaget
Photo 17 of 18 Olivia Palermo at Piaget
Photo 18 of 18 Lu Han at Audemars Piguet