Cover The Crown's Josh O'Connor has been named as Bulgari's new watch ambassador (Photo: Getty Images)

Golden Globe's Best Actor winner for TV drama Josh O'Connor has been officially introduced by Bulgari as its new watch ambassador

There's no denying that Josh O'Connor is a style icon waiting in the wings. At the recent Golden Globes, The Crown actor looked smashing in a bespoke Loewe suit comprising a black two-button jacket with white lapels and white trousers. More interestingly, he eschewed the usual tie for a cravat, and in the process, made the neck accessory which originated in the 17th century look fabulously current and stylish. 

His association with Loewe is not new—he was chosen by creative director Jonathan Anderson to front two seasons of the Spanish label's campaign in 2018. 

See also: Golden Globes 2021: The Best Watches And Jewellery From The Virtual Red Carpet

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Above Josh O'Connor in his Golden Globes ensemble (Photo: Courtesy of Bulgari)
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Above Octo Finissimo S in steel and black dial (Photo: Courtesy of Bulgari)

What's new was the brand that appeared on O'Connor's wrist. He wore an ultra-thin Bulgari Octo Finissimo S automatic watch with a black dial that peeked out conspicuously from under his right cuff. The very next day, Bulgari released a press statement announcing that O'Connor is its new brand ambassador for watches:

Josh represents the best and brightest of young British actors and Bulgari has followed his career with great belief for many years. Josh’s discerning eye for craftsmanship, detail and design is unrivalled and Bulgari is delighted today to bring these values together and introduce him into the family as an ambassador for watches.

Getting all dressed up clearly was a good idea for O'Connor as he won Best Actor in a Drama Series for his performance as Prince Charles in Netflix's The Crown.

See also: LVMH Watch Week 2021: The Very Best From Bulgari, Zenith, and Hublot