The world of luxury watches is one that remains quite mysterious to many. There is a certain level of allure, glamour, and an enticing exclusivity that draws collectors to its flame. In a realm that is full of heavyweight players, the appearance of a newcomer is brave, risky, and bold.
Enter: Vanguart. Fresh, stunning, elite, and helmed by industry experts. This new brand-on-the-block knows what it brings to the table.
Vanguart is a name that is most likely new to you, but one that you ought to get used to hearing about. The luxury horology brand based out of the Chaux-de-Fonds in Switzerland was founded by Thierry Fisher, Jeremy Frelechox, Axel Leuenberger and Mehmet Koruturk.
“As a new brand, we have the opportunity to create without the historical constraints established brands encounter. This allows us to freely use our creativity, surpassing our usual limits whether in aesthetics or mechanical design,” says chairman Mehmet Koruturk.
With a background in finance, Koruturk discovered the watchmaking world through his work with a private equity fund that owned an F1 Team. His newfound passion pushed him to found a creative agency specialising in collaborations between watch brands, artists, and athletes.
Axel Leuenberger (CEO) and Jeremy Frelechox (CTO), on the other hand, worked for Audemars Piguet Renaud and Papi (the training ground for watchmaking’s finest), plus were behind some of the most acclaimed watches of the past decade.
Meanwhile, Thierry Fischer (creative director) worked for Etude de Style, as a senior watch designer and head of CGI. Koruturk shares that his partners “wanted to transition from ghost designers to having their own brand,” and thus Vanguart was born.