Cover Taylor Swift wears a vintage Concord watch choker at the Grammys 2024 (Photo: courtesy of Neilson Barnard / Getty Images for The Recording Academy)
Taylor Swift wears a vintage Concord watch choker at the Grammys 2024 (Photo: courtesy of Neilson Barnard / Getty Images for The Recording Academy)
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The music industry’s finest flexed their horological muscle with an array of luxury timepieces from Vacheron Constantin, Jacob & Co, Patek Philippe and more
The 2024 Grammys turned into a veritable horology showcase, with megastars doubling up as wrist connoisseurs and flaunting their enviable luxury watches on the red carpet. Jay-Z, the undisputed king of cool, rocked a timepiece that probably required its own security detail, while Taylor Swift, the darling of pop, proved that her watch game is as catchy as her tunes.
Here’s the lowdown on the five ultra-luxury watches that dazzled us with their diamond-studded details and precision movements.
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1. Taylor Swift wearing vintage Concord
Pop queen Taylor Swift, with her vintage Concord watch tastefully transformed into a choker, didn’t just captivate onlookers with her style but also carved out a historic moment at the Grammys by becoming the first performer to win Album of the Year for a fourth time, outshining musical giants like Stevie Wonder, Paul Simon and Frank Sinatra. For this special occasion, Swift’s diamond-encrusted watch was cryptically set to midnight, perhaps an allusion to her album Midnights (2022).
2. Travis Scott wearing Audemars Piguet
Above “Chocolate AP” Royal Oak by Audemars Piguet (Photo: courtesy of Audemars Piguet)
“Chocolate AP” Royal Oak by Audemars Piguet (Photo: courtesy of Audemars Piguet)
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American rapper Travis Scott lit up the stage at the Grammys with more than just his fiery performance. His wrist was ablaze with the exclusive “Chocolate AP” Royal Oak by Audemars Piguet. This limited-edition masterpiece, a fusion of Scott’s record label Cactus Jack’s signature brown and Audemars Piguet’s horological prowess, boasts a 41mm case of brown ceramic and open-worked Calibre 5135 movement.
3. Maluma wearing Jacob & Co
Colombian singer Maluma, who was nominated for the pop album Don Juan, elevated his ensemble to stellar heights with Jacob & Co’s opulent Astronomia Tourbillon baguette in rose gold ruby watch adorning his wrist. It was just the right amount of bling for the star-studded event.
4. Jay-Z wearing Patek Philippe
Above Jay-Z accepts the Dr Dre Global Impact Award (Photo: Amy Sussman / Getty Images)
Jay-Z accepts the Dr Dre Global Impact Award (Photo: Amy Sussman / Getty Images)
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Jay-Z received the Dr Dre Global Impact Award in recognition of his immense influence on the music scene. In his powerful acceptance speech, he shone light on an oversight towards Black artists by the Grammys, pointing out that his wife, Beyoncé, has yet to receive the coveted Album of the Year award. On his wrist, Jay-Z sported the Patek Philippe Grandmaster Chime 6300, distinguished by the sought-after Tiffany and Co stamp and a bezel encrusted with baguette-cut diamonds, a timepiece as impactful as his contributions to the industry.
5. Jon Batiste wearing Vacheron Constantin
American artist Jon Batiste, known for his soul-stirring hit I Need You, complemented his dapper Versace attire with a Vacheron Constantin Overseas Tourbillon at the Grammys. This timepiece added a final touch of sophistication to his already stylish ensemble.
As the Regional Editor for Watches and Jewellery and Editorial Content Lead for Tatler GMT, Amrita Katara specialises in luxury watch and jewellery coverage across Asia, with expertise in editorial strategy, feature writing and interviews with industry leaders. Her past roles span luxury lifestyle media and client partnerships. Based in Mumbai, Amrita’s work bridges global trends and Asian market insights.
