URWERK’s latest watch is set to appear in future Avengers movies
In the latest Spider-Man: Homecoming movie, you might have noticed Tony Stark, portrayed by Robert Downey Jr., wearing an unconventional watch—the URWERK UR-110 RG.
If you don’t know URWERK, they have been making out-of-the-ordinary watches for the past two decades with their signature element being a satellite indication of time.
During the brand’s recent visit to Hong Kong one of the co-founders, Martin Frei, revealed how one of their watches ended up on the big screen: “That was really special and for me, of course, that’s cool because our watches, to a certain degree, are inspired by science fiction films [...] and all of a sudden you have a superhero wearing it, it’s a surreal effect that it became fiction.”
The story goes that Robert Downey Jr. wanted to wear a watch for the movie, so Sony Pictures presented him with a few options, none of which he liked. Taking matters into his own hands, he went looking and found URWERK.
“He actually contacted us, which is the opposite of product placement. It’s the way it’s supposed to be, so it’s great for us that he chose our watch,” said Frei.
As our conversation ended and their latest watch, the UR-105 CT Streamliner, was presented to me, he let me in on a little secret: “This is actually the watch that Robert Downey Jr. will wear in one of the next Avengers movies.”