Cover Serpenti Aeterna watch. Photo: Bvlgari
Serpenti Aeterna watch. Photo: Bvlgari
1 / 1
To mark 25 years of innovation under the stewardship of LVMH, Bvlgari unveiled two new icons at Watches and Wonders Geneva 2025, with the Serpenti Aeterna taking centre stage.
Geneva, March 31, 2025 (GMT+1) – At Watches and Wonders Geneva 2025, Bvlgari reinforced its position as a pioneering force in the watchmaking world with the introduction of groundbreaking creations. Celebrating 25 years of innovation under LVMH’s leadership, the brand launched two new icons, with the Serpenti Aeterna taking pride of place. This timepiece blends the legendary Serpenti heritage with a bold, modern vision, marking the beginning of a new era in watchmaking.
Ahead of the exhibition, Bvlgari hosted the Octo Ultra Dinner, a gathering of the brand’s senior leadership and watch aficionados. Laura Burdese, Deputy CEO of Bvlgari, and Jonathan Brinbaum, CEO of Bvlgari Watches, were on hand to discuss the latest developments in Bvlgari’s journey from Roman jeweller to a dominant name in Swiss watchmaking.
Ho Ngoc Ha, a close friend of the brand, was honoured to be the sole representative of Bvlgari Vietnam at the exclusive Octo Ultra Dinner, an event within the framework of Watches and Wonders Geneva 2025.
See more: Aeterna's launch night: Bvlgari brings Roman heritage to 'light up' Angkor Thom
Above From left to right: Mr. Jean-Christophe Babin, Ho Ngoc Ha, Kim Ly. Photo: Bvlgari
From left to right: Mr. Jean-Christophe Babin, Ho Ngoc Ha, Kim Ly. Photo: Bvlgari
1 / 1
Above Ho Ngoc Ha was honoured to be the sole representative of Bvlgari Vietnam. Photo: Instagram / @hongocha
Above Ho Ngoc Ha was honoured to be the sole representative of Bvlgari Vietnam. Photo: Instagram / @hongocha
Ho Ngoc Ha was honoured to be the sole representative of Bvlgari Vietnam. Photo: Instagram / @hongocha
1 / 2
In a display of luxurious design, the singer selected the Serpenti Aeterna watch, one of two icons introduced by Bvlgari to celebrate 25 years of innovation in the watchmaking industry under LVMH’s leadership. With its pioneering beauty and groundbreaking spirit, the Serpenti Aeterna makes a powerful statement of style and modernity, seamlessly linking the legendary Serpenti heritage with a new vision. Ho Ngoc Ha’s elegance was further enhanced by pairing the watch with jewellery from the iconic Serpenti Viper collection, including a necklace and earrings, as well as the Serpenti Cuore 1968 handbag, inspired by the sinuous curves of a snake.
Above Serpenti Aeterna watch. Photo: Bvlgari
Above Serpenti Aeterna watch. Photo: Bvlgari
Serpenti Aeterna watch. Photo: Bvlgari
1 / 2
Accompanying the singer, Kim Ly exuded sophistication with the Octo Finissimo Ultra watch, a masterpiece with a mere 1.8mm thickness, enabling Bvlgari to set a world record for the eighth time and win the prestigious Prix De L’Audace at the Grand Prix d’Horlogerie de Genève 2022. The look was completed with the B.Zero1 ring, an iconic Bvlgari design.
Above Accompanying the singer, Kim Ly exuded sophistication with the Octo Finissimo Ultra watch. Photo: Instagram / @hongocha
Accompanying the singer, Kim Ly exuded sophistication with the Octo Finissimo Ultra watch. Photo: Instagram / @hongocha
1 / 1
Above Octo Finissimo Ultra. Photo: Bvlgari
Above Octo Finissimo Ultra. Photo: Bvlgari
Octo Finissimo Ultra. Photo: Bvlgari
1 / 2
The event was also attended by senior Bvlgari leaders, including Deputy CEO Laura Burdese and CEO of Bvlgari Watches Jonathan Brinbaum. Ho Ngoc Ha had the chance to meet and converse with Alejandro Speitzer, Bvlgari Ambassador for Latin America, and engage with master watchmakers, deepening her understanding of Bvlgari’s impressive presence at Watches and Wonders Geneva 2025 .
Above From left to right: From left to right: Mr. Jonathan Brinbaum, Ms. Laura Burdese, Mr. Jean-Christophe Babin. Photo: Bvlgari
From left to right: From left to right: Mr. Jonathan Brinbaum, Ms. Laura Burdese, Mr. Jean-Christophe Babin. Photo: Bvlgari
1 / 1
Above From left to right: Mr. Alejandro Speitzer, Mr. Jean-Christophe Babin, Ho Ngoc Ha. Photo: Bvlgari
From left to right: Mr. Alejandro Speitzer, Mr. Jean-Christophe Babin, Ho Ngoc Ha. Photo: Bvlgari
1 / 1
Held just before the exhibition’s opening, the Octo Ultra Dinner stands as a testament to Bvlgari’s ongoing dedication to developing its brand identity—evolving from a Roman jeweller to a key player in the Swiss watchmaking industry. Building on its rich heritage, Bvlgari continues to push boundaries, shaping the future of horology.
Watches and Wonders Geneva 2025 promises exciting new developments, with “Friend of the House” Ho Ngoc Ha offering the audience a unique opportunity to experience the fusion of art and innovation that defines the brand’s mastery in watchmaking.
READ MORE
Watches and Wonders 2025: Piaget defines multifaceted femininity in its watchmaking heritage
Watches and Wonders 2025: Tag Heuer revolutionises speed by incorporating green energy
Watches and Wonders 2025: Cartier decodes the story of holding power in the world of luxury watches
