Cover The timeless beauty of Chopard’s L’Heure du Diamant, now reimagined in the form of a delicate bloom
The timeless beauty of Chopard’s L’Heure du Diamant, now reimagined in the form of a delicate bloom
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Chopard’s L’Heure du Diamant collection has taken on a poetic transformation, drawing inspiration from flowers, an enduring symbol of grace in the rich tradition of haute joaillerie.
Long celebrated as a pinnacle of jewellery artistry, the L’Heure du Diamant line now embraces a romantic, floral motif—among the most cherished emblems in the world of classic jewellery design.
Chopard believes the elegance, femininity and innate refinement of L’Heure du Diamant are beautifully embodied by Bella Hadid—the supermodel and entrepreneur whose timeless allure evokes the golden age of 1960s cinema. With her modern take on vintage glamour, she brings a fresh resonance to the watchmaker’s enduring vision of timeless beauty—a principle woven into the fabric of Chopard’s aesthetic philosophy.
Above Bella Hadid wears the new L’Heure du Diamant watch with radiant poise
Bella Hadid wears the new L’Heure du Diamant watch with radiant poise
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In the campaign, Bella Hadid graces the lens wearing the latest interpretation of L’Heure du Diamant, a 26mm timepiece in 18k white gold. Crafted with exceptional attention to detail, the watch features a bezel set with 2.2 carats of brilliant-cut diamonds, a rare-grain mother-of-pearl dial, and a textured white gold strap echoing the organic beauty of tree bark.
Above Bella Hadid wears the new L'Heure du Diamant watch
Above A highlight of the timepiece lies beneath the diamonds
Bella Hadid wears the new L'Heure du Diamant watch
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A highlight of the timepiece lies beneath the diamonds: the crown-setting technique, an exclusive innovation by Co-President Karl Scheufele. With V-shaped prongs designed to maximise light reflection, the technique produces a luminous brilliance, calling for exceptional savoir-faire and a refined artistic sensibility—qualities at the heart of the Chopard identity.
Above Also unveiled is the L’Heure du Diamant Moonphase
Also unveiled is the L’Heure du Diamant Moonphase
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Also unveiled is the L’Heure du Diamant Moonphase, introduced at Watches and Wonders 2025. This marks the debut of the moon phase complication in the collection: a poetic feature glowing against an aventurine dial, reminiscent of a starlit sky.
See more: When mechanical masterpieces whisper the beauty of nature
Above The Diamond Moonphase, introduced at Watches and Wonders 2025.
Above The Diamond Moonphase, introduced at Watches and Wonders 2025.
The Diamond Moonphase, introduced at Watches and Wonders 2025.
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This year, Chopard names Bella Hadid as the face of L’Heure du Diamant, a collection that marries contemporary refinement with time-honoured craftsmanship. Through her, the maison reinterprets the elegance of fine watchmaking with a spirit more nuanced than ever, led by an ambassador whose global influence brings the collection to dazzling new heights.
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