Women today are multi‑faceted, independent and are a powerhouse both at home and at work.
But with society evolving faster than ever, challenges faced are also changing and of different magnitude compared to those that the earlier generation tackled against.
To that end, we present a visual extravaganza of six different personality traits a modern woman displays and how it helps them to take on the difficulties and issues they face as well as attain success in what they do.
This is inspired by Audemars Piguet's recent Be Yourself campaign, in which acclaimed London-born photographer Harley Weir explores how a watch or a couture gown shows a woman's personality and free-spirited attitude. That is why for this fashion spread, we gave each personality trait a visual representation complete with a trendy outfit, as well as a complementary Royal Oak watch by Audemars Piguet, to bring forth the characteristics.
Trait #1 Passion
Being good at your job is just one part of the equation: what clinches the deal, more often than not, is a palpable sense of passion. Nothing says “I mean business” more than a sassy red suit paired with a Royal Oak Selfwinding Chronograph 38 mm, which both exude a commanding, discerning and assertive presence in one sleek gesture.
Trait #2 Optimism
Life throws one too many curveballs but a good dollop of optimism and hope can help us overcome challenges, making life, hopefully, beautiful again. This sparkling good spirit is embodied in the Royal Oak Frosted Gold Selfwinding 34 mm. Achieved by Italian jeweller Carolina Bucci using a special technique, the watch’s white gold surface has a shimmery effect, reminiscent of the sparkle of a precious gemstone.