Be Yourself: The Audemars Piguet Royal Oak Appeals to Modern Women
If there is anything to represent the adventurous and free-spirited nature of the modern woman, it would be the pronounced vigour that emanates from the octagonal bezel of Audemars Piguet’s Royal Oak series. To that end, the Swiss watchmaker recently presented a new Royal Oak campaign featuring an all-female line-up. Titled ‘Be Yourself’, it is inspired by the multi-faceted personalities of women today.
In collaboration with London-born fashion photographer Harley Weir, the campaign tells the relationship between a woman and her watch.
Renowned for creating intimate images and films throughout her acclaimed commercial, editorial and personal work, Weir captures her subjects with a highly attuned sense for colour and composition.
The Royal Oak Selfwinding in Black Ceramic, the first of its kind built in black ceramics for the smaller wrist, it features pink gold accents for a refined two-tone contrast
The Royal Oak Selfwinding in Frosted Gold, an 18-carat white gold piece that is enhanced by a Tapisserie dial in new shades of blue
The Royal Oak Selfwinding Chronograph in Amethyst is a first for the brand, as it offers a solid 18-carat pink gold timepiece and a bezel beset with an array of baguette-cut amethysts
The Royal Oak Frosted Gold Double Balance Wheel Openworked comes in 3 different iterations, each featuring a rainbow bezel composed of multi-coloured gemstones
“My inspiration for the shoot was to think about the way the watch was made and its different materials and then think about how the woman is made, what is part of her personality, what is her character, who she is… I love this idea that people wear part of themselves visually, so the people can show on their bodies what they desire inside,” said Weir.
The Royal Oak is an icon with not much introduction needed. But as much as it’s a masculine design, it fits the wrists of modern women perfectly thanks to the brand’s ability to weave a contrast of styles across the series. From the sleek aesthetics of black ceramics to the shimmering sparkle of frosted gold, as well as the vivid hues of multi-coloured gemstones, these mechanical timepieces offer a true expression of the multifaceted woman, reflecting their diverse personalities and aesthetics.