Bell & Ross started coming up with its own concept super machines since 2014. Even if most of them are only on paper, including this year’s Racing Bird aircraft, the details of each vehicle are meticulously thought-out, and they serve as inspirations for new watch collections. Why go through the whole motion?
Our co-founder and creative director Bruno (Belamich) enjoys working on these projects because they challenge our creativity. We have a product meeting every Monday and the sessions are always stimulating. When we design, we always need new inspirations, and sometimes it’s difficult to find them. So one way to fuel our creativity is to imagine new objects. If we build a motorbike, what would a Bell & Ross motorbike look like? What would a Bell & Ross sports car look like?
Check out Bell & Ross' dream car, the AeroGT, here.