The more things change, the more they stay the same
"Apart from the buckle, everything has changed,” said Nicolas Beau, director of international business development for watch and fine jewellery at Chanel. We were at the Baselworld watch fair in March, discussing the revamp of Chanel’s iconic J12 watch, which debuted 20 years ago. At first, what Beau said seemed incongruous—even if you had both the old and new versions of the J12 in front of you, as we did, spotting the changes was like playing a microscopic version of Where’s Wally?. But as Beau walked us through the tweaks, we began to understand what he meant by “everything has changed”, and gained a new respect for Chanel’s unfailing attention to detail.
The hour and minute indexes were moved onto the slanted flange surrounding the dial, along with the words “Swiss Made”, reducing visual clutter. The rail track in the centre of the dial sported thicker hour indexes. The hands are now of equal widths, when previously, the hour hand was thicker than the minute hand. The hands on the black version of the J12 were redesigned to include a portion of black SuperLuminova, a relatively recent innovation, to be a perfect mirror reflection of the hands on the white version. (The hands were previously completely white.)