We can't wait to get our hands on these limited edition Yuna Hoops
International singer-songwriter Yuna is no stranger to collaborations in her stellar music career. Over the years, she has teamed up with Grammy Award-winning icons, including US artistes Usher, Pharrell Williams and Tyler The Creator, on songs, each with millions of streams.
This year, the Malaysian talent adds another collaborative project to the roster—only this time, it's fashion-related and right here in Malaysia. A style icon and trendsetter in her own right, Yuna is releasing limited edition Yuna Hoops in partnership with homegrown demi-fine jewellery brand, 'KIN Jewellery.
“Yuna has become synonymous with bold and contemporary jewellery, especially hoops. She has a very distinct style and confidently owns it, which makes her an inspiration to her fans and followers," according to the founders of ‘KIN, Athiya Hamid and Zaireen Iskandar.
"As a brand, we wanted to create a pair of hoops that represented her and that she could call her own, so we worked closely together on this unique piece. These are not your ordinary hoops; they are very much Yuna’s hoops."
See also: Zaireen Iskandar And Athiya Hamid's Demi-Fine Jewellery Movement With 'KIN Jewellery
The 1.5-inch hoop earrings boast a unique design that embodies the bold yet playful and quirky personality of the artiste. The sculptural Yuna Hoops are made of sterling silver and finished with either 18k gold vermeil or rhodium. Worn on its own as a statement piece or stacked and layered with 'KIN Jewellery's impressive portfolio of necklaces, bracelets, chains and hoops, these pair of Yuna Hoops are a versatile addition to any modern woman's jewellery box.
“I love that the design is very minimal and classy," says Yuna. "It reminds me of a relaxing day out at the Getty Museum in Los Angeles, looking at art and artefacts. I’m not a huge fan of fast fashion and prefer to wear demi-fine jewellery as they last longer and are more sustainable."
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The Malaysian star unveils her new jewellery pieces in a campaign that channels the 1970s vibe.