Van Cleef & Arpels' 'White Jewellery' And Secret Watch Have Enchanted Us
There’s something romantic and poetic about the holiday season, which evokes a sweet winter dream of landscapes enveloped in white and scintillating snowflakes floating down from the skies.
Already known for its 'white jewellery' that amplifies the natural luminosity of diamonds with white gold or platinum, the enchanting winter snowscape couldn’t be more apt for French luxury jeweller Van Cleef & Arpel’s latest campaign, captured by American photographer Olivia Bee.
Lending her touch of subtle delicacy and femininity, the photographer uncovers a different facet to the Frivole collection. With its heart-shaped petals made of mirror-polished or pavé-set white and yellow gold, the delicate collection of bracelets, rings, earrings, necklaces, clips and secret watches play on light and reflections from the snowy landscapes, resembling flowers frozen in time.
Amongst the sparkling pieces draped on the models, the Frivole Secrète watch stands out like a sun-drenched corsage—featuring a bouquet of delicately-pivoting corollas that open to reveal a discreet diamond-paved dial at its heart, which can also be converted into a pendant or clip.
Mirror-polished and artfully arranged yellow gold petals illuminate the skin of the wearer, each unfurling around a diamond. The watch features 62 stones in total, adding up to 1.4 carats. Of course, only diamonds of the highest quality are selected, chosen from stones that are rated D, E or F for colour and IF to VVS2 for clarity.
The quartz timepiece was awarded the prestigious Jewellery Watch Prize at the Grand Prix d’Horlogerie de Genève 2020, for “demonstrating exceptional mastery of the art of jewellery and gem-setting”.
See the enchanting Frivole collection come to life through Olivia Bee’s lens.