A sweeping showcase of luxury ranging from jewellery to timepieces and more awaits

Singapore’s preeminent jewellery fair JeweLuxe has returned in an evolved and expanded form. Under the new aegis of UltraLuxe, JeweLuxe now sits as the marquee event. It will, in turn, be joined by The Advocacy Show, which focuses on purposeful luxury, as well as Singapore Watch Festival, a curated showcase of independent watchmaking and vintage timepieces.

Held from 21 to 30 October in the heart of Singapore’s Orchard Road shopping district, UltraLuxe will present a sweeping panorama of over 90 international brands including jewellery houses, watchmakers, fashion designers and lifestyle labels. Like previous editions of JeweLuxe, UltraLuxe is also supported by Singapore Tourism Board, and anchors the city’s events calendar as a highlight for both local and international visitors.

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Photo 1 of 3 Araya earrings
Photo 2 of 3 Zahira earrings
Photo 3 of 3 Daria de Koning earrings

Back for its sixth edition, JeweLuxe will showcase over US$200 million worth of gems and jewellery pieces. As the anchoring event for UltraLuxe, it retains the signature elements that have made previous editions such resounding successes. Chief among them is the unparalleled shopping experience—unlike typical trade shows and exhibitions, the pieces on display at JeweLuxe can be purchased from the designers themselves. JeweLuxe attendees will be able to meet the talents behind the creations such as Alexander Tenzo of Tenzo, Eleonora Boccalatte of Leonori, as well as Sara Sze of An Order of Bling.

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Photo 1 of 4 Flower Diamond brooch
Photo 2 of 4 H Sena ring
Photo 3 of 4 Infiniti Jewels Legacy ring
Photo 4 of 4 An Order of Bling Record Love collection

Of course, another major reason for JeweLuxe’s draw is the thematic curation of participating jewellery houses. This edition of JeweLuxe will unfold across two chapters. The first, Icons & Legacies, celebrates the power of iconic designs and deep heritage. From investment grade gems and one-off creations to wonders revealing savoir faire honed over generations, the works from these selected jewellery houses’ works will dazzle and inspire. They include European maisons such as Sicis, Paolo Costagli and Alexander Laut; American houses from Alexander Laut to Daria de Koning; and Asian brands like India’s Araya and Thailand’s Zahira.

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Photo 1 of 3 Masterstrokes necklaces
Photo 2 of 3 Manjrie ring
Photo 3 of 3 Mousson Atelier Melted Colors bangle

International brands aside, a wide range of home-grown brands will also be represented; Singaporean brands from Flower Diamond and H Sena to Caratell, as well as Infiniti Jewels and State Property, will all feature prominently in this chapter of JeweLuxe.

Icons & Legacies will be followed by Wonders & Passions, which explores nature’s wondrous creations via rare and unique gems, and how they interplay with human passion to result in stunning works of jewellery. Highlights include Lebanon’s Gemayel and Hong Kong’s Dejade, and their masterful approaches to diamonds and jadeite respectively.

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Photo 1 of 4 Rolex Daytona "Big Red" Ref 6263
Photo 2 of 4 Singer Reimagined Track1 Bold Edition
Photo 3 of 4 Ophion Velos Watch
Photo 4 of 4 Genus watch

Singapore Watch Fair

UltraLuxe will also feature the inaugural Singapore Watch Fair, which runs from 26 to 30 October alongside the second chapter of JeweLuxe.

Horology aficionados will have much to look forward to at this event, beginning with a curated list of select brands that includes L’Epée 1839, Singer Reimagined, Furlan Marri, Bianchet, Ophion, and Behrens. These manufactures don’t just represent the crème de la crème of the industry, but also offer an intimate look into the state of independent watchmaking today. At Singapore Watch Fair, they will do more than just showcase their timepieces too. The products themselves will be available for purchase, and many of these brands’ founders and watchmakers will be attending the event as well, thus giving connoisseurs and collectors the rare opportunity to interact with the very people behind the creations on display.

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Photo 1 of 4 Umrao Diamond and Topaz Art Deco Earclips
Photo 2 of 4 La Putri brooch
Photo 3 of 4 Silvia Furmanovich earrings
Photo 4 of 4 Renee Jewellers Diamond Necklace

Singapore Watch Fair will also be hosting Talking Time, a series of masterclasses conceived to promote the understanding and appreciation of horology. Talking Time will be open to the public, and feature panellists including Carson Chan, chief advisor for the Fondation de la Haute Horlogerie, as well as prominent female watch collectors like Sumei Shum and Stephanie Soh.

Rounding things up at Singapore Watch Fair is a carefully assembled collection of pre-owned vintage watches that will be on sale. These class-leading timepieces include several examples of rare and noteworthy references from familiar and well-loved manufactures, and offer compelling alternatives to contemporary pieces on the market today.

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Photo 1 of 3 Eskpade Millinery hat
Photo 2 of 3 Silvia Furmanovich Clutch
Photo 3 of 3 MM Galleri De falma marble table

The Advocacy Show

With its focus on purposeful luxury, The Advocacy Show seeks to present a cross-industry snapshot of fashion, jewellery and lifestyle brands that espouse value and meaning, while also fostering collaboration between them. Of note this time is the emphasis on local brands, which also supports UltraLuxe’s philosophy of supporting home-grown talent and their works.

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Photo 1 of 3 Celebrities HK ring
Photo 2 of 3 Alexander Laut Eternal Kiss ring
Photo 3 of 3 Liza Borzaya earrings

Attendees can expect various themed runway presentations for the inaugural edition of The Advocacy Show. Urban Manifesto, for instance, will feature brands that have worked to promote and sustain the appreciation of nature and culture. To that end, Singaporean luxury marble specialist MM Galleri and fashion designers Ying the Label and GIN LEE will be joined by contemporaries such as Brazilian jeweller Silvia Furmanovich, to spotlight preserving natural treasures in urban environs. The New Modern is a "through the time" showcase of Singapore's iconic Orchard Road, curated in collaboration with shophouse.club and Chinese Women Association, as well as noted designer Laichan alongside local jewellery brands; while NeueLuxe zooms in on progressive design and craft, featuring "norm-breaking" fashion and jewellery creations including a showcase by local designer label, Triologie by Sylvia Lim with her signature kaleidoscopic prints. In contrast, Duchess & Queen sees heritage and patrimony coming to the fore, with Parisian fashion label Anne Fontaine taking centrestage alongside Singaporean milliner Eskpade Millinery, as storied European jewellers from Paolo Costagli to Utopia showcase their bejewelled creations. And finally, Fashion of Asia—India. As its name suggests, this spotlight rising style stars in Asia with a focus on India this year, featuring the country's budding talents in the realm of bijoux, and the artistry, mystique and traditional craft of Indian jewellery making. 

UltraLuxe will run from 21 to 30 October at Tent@Ngee Ann City. Full information is available here.