The recent Mademoiselle Privé exhibition highlighted the spirit and modernity of Gabrielle “Coco” Chanel and how the maison is carrying her aesthetic into the future
The arrival in January of the Mademoiselle Privé exhibition, fresh from stops in London and Seoul, saw part of PMQ transformed to resemble the 31 Rue Cambon premises where a century ago Gabrielle “Coco” Chanel opened her first Paris boutique and salon, creative studio and haute couture atelier.
In paying homage to the designer’s brilliance, the three-week exhibition also demonstrated how the French maison, now with Karl Lagerfeld at the helm, is moving forward while maintaining the spirit of its famous founder.
Inside the exhibition
Visitors were greeted by a replica of the facade of 31 Rue Cambon before passing through into a red-themed garden that paid tribute to avant-garde Russian artist Ilia Zdanevich, known as Iliazd, who was a close friend of Chanel. Then began an immersive journey into the heritage of the house.
Dedicated spaces with captivating scenography highlighted the brand’s three main pillars: haute couture, the signature fragrance Chanel N°5, and haute joaillerie, with Gabrielle’s reborn Bijoux de Diamants collection taking the spotlight.
See also: First look At The Mademoiselle Privé Exhibition In Hong Kong